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Why the Recession Won’t Kill Digital Media
The Wikipedia founder says branding through user-generated content is the future of online media, so go for it while it’s still cheap. Jimmy Wales, the self-made guru of mass content and co-founder...
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US News Consumers Are Now Hunter/Gatherers
Courtesy of David Weir and BNET. Amidst the steady flow of polls and surveys, one meta-trend stands out about how Americans are adjusting to what some call “information overload,” but what news junkies...
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Short Film Produced Entirely On The IPhone.
Check this out. It’s a link to Vimeo where you can watch a short film shot and edited by two enterprising film students at USC ENTIRELY ON THE IPHONE! Think of that when your marketing team says you...
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Digital Out Of Home Ads Increasing
[tweetmeme] by Garry McGuire IMedia Connection Digital-out-of-home (DOOH) is demonstrating its value as a relevant, consistent, and effective medium for advertisers. It’s predictable and easy to buy....
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The 10 Minute Guide to Digital-Out-Of-Home (DOOH)
[tweetmeme] Courtesy of IMediaConnection So you think you know digital. But do you know digital out of home (DOOH)? Chances are that many of you are a little rusty on this segment of the industry....
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Why the QR code is Failing (and How To Fix It)
[tweetmeme] Courtesy of Sean X. Cummings and iMediaConnection. They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of...
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